On holiday last year, Claire and I met Thomas and his family. We were staying at the same Air BNB in St Foy en Tarentaise in the French Alps. Both families were keen to get out skiing each day. I still have first lift fever after 35 years of skiing. That said, there was always time over breakfast to have a chat about the conditions, where we'd skied the day before and life in general. The homemade bread and strawberry jam delayed us a little too.
After a couple of days, the conversation turned to what we all did for a living. Thomas was a Neurosurgeon, his wife a GP. When I mentioned that I taught Pilates, Thomas responded very quickly that he always tells his clients to invest in their spines. He recommended Pilates as a great way to do so. I of course found this very interesting so asked Thomas to elaborate. His response was simple. In his view, it was far more important to invest in your spine versus stocks, shares and alike. He added that 'without your spine there's not a lot you can do!'.
On the last day of skiing, over another great breakfast, I told Thomas how much I liked his phrase 'Invest in your spine'. I asked him if he was ok with me using it. His response was rapid again, he said 'of course, please do'. Hence, 'Invest in your spine' was born as a tagline for Opotopo Pilates.
After a couple of days, the conversation turned to what we all did for a living. Thomas was a Neurosurgeon, his wife a GP. When I mentioned that I taught Pilates, Thomas responded very quickly that he always tells his clients to invest in their spines. He recommended Pilates as a great way to do so. I of course found this very interesting so asked Thomas to elaborate. His response was simple. In his view, it was far more important to invest in your spine versus stocks, shares and alike. He added that 'without your spine there's not a lot you can do!'.
On the last day of skiing, over another great breakfast, I told Thomas how much I liked his phrase 'Invest in your spine'. I asked him if he was ok with me using it. His response was rapid again, he said 'of course, please do'. Hence, 'Invest in your spine' was born as a tagline for Opotopo Pilates.
